Station Profile

Format & Call Letters

Country - KNID 

Format Description

107.1 KNID offers a blend of the newest in country music, plus a core library consisting of the best in country music. KNID plays the biggest Country music artists in America today.

KNID provides our audience with First Oklahoma Ag reports, local, regional, and national news, Oklahoma State University Sports and area High School Sports.

KNID is the proud producer of "KNID AGRIFEST", one of the largest agricultural shows in Oklahoma. Since 1997 the show has brought in over 50,000 attendees each year. KNID also produces the "KNID Sportsman’s and Outdoor Expo" in August.

107.1 KNID targets affluent listeners 18 to 54 years old with the core audience in the 35-54 demographic. The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

Great Artists, Great Songs! 107.1 KNID listeners tune in to hear the Country artists such as Keith Urban, Eric Church, Lady Antebellum, Blake Shelton, Zac Brown Band, Luke Bryan, Sam Hunt, Tim McGraw, Kenny Chesney, and many more.

107.1 KNID's Country music format has quickly become a very popular at work choice for listeners.

Our CTB Sports team broadcasts high school football and basketball area game of the week as well as the Cherokee Strip Conference Basketball Tournament.

107.1 KNID allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

107.1 KNID has wide demographic appeal with consumers who have purchasing power!

Age Composition: 107.1 KNID targets the affluent 25-54 age group. 

Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 year old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: Country listeners in America have approximately a 50/50 split between males and female.

Occupation: 107.1 KNID listeners are employed as Owners, Managers or Professionals, employed as Trades people, employed in the Sales and Service industry and are employed as Administrators or Clerical staff.

Household Income: 107.1 KNID listeners have high earning power.

- Over 25% of Country listeners in America have an income over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America have an income of $25,000 - $49,999.

Education: 107.1 KNID listeners are well educated.

-  Over 16 % Completed College or more.
-  Almost 35% Have completed some college.
-  Almost 40% Completed high school.

Investments: 107.1 KNID targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 107.1 KNID attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, and other outdoor activities. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousand of potential new customers each week with 107.1 KNID.

Lifestyle Profile

107.1 KNID listeners are in their prime earning and spending years.

107.1 KNID targets home owners. A huge category with these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wall paper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

The 107.1 KNID is targeted to reach active consumers in their prime spending years.

107.1 KNID Listeners Have Purchasing Power

The 107.1 KNID targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

107.1 KNID is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

107.1 KNID Coverage Map